Personalized Travel Experiences
Technology is evolving at a great pace. And just as other industries, travel is immensely affected by technology advances. Digital technology has changed the way we travel - starting from choosing a vacation destination we've
Technology is evolving at a great pace. And just as other industries, travel is immensely affected by technology advances. Digital technology has changed the way we travel – starting from choosing a vacation destination we’ve seen on Instagram, through online flights booking, ordering Uber from the airport to get to apartment rented via Airbnb, up to posting a post-trip review on Tripadvisor. One of the biggest trends in travel tech is big data. This buzz word brings a new level of customer experience in every part of travel. Big data and business intelligence bring new insights that make a huge impact on travel industry. They offer key differentiation opportunities through in-depth analysis of travelers, market trends and industry data to ensure a truly unique journey. Personalization is the next step in e-travel.
Travel and hospitality companies, are increasingly savvy about how to analyze their data to provide more intelligent, tailored solutions for business and leisure customers.
Funny thing is that delivering personalized travel experiences is not a new tactic. It has always been there – of course to a limited extent – personalized travel advice was and is provided delivered by luxury and high-end travel companies and private travel agents. They bring travel services in a personalized way building offline customer loyalty. Online booking websites fail to engage personally with customers and therefore to build a deeper and more valuable relationship with customers. Delivering personalized services to the customers and quicly resolving their issues across every interaction is the key to build customer loyalty by simply making customers happy. Adapting these game-changing tech solutions and delivering a new more customized travel planning and booking experience is not easy for established travel companies. The largest OTAs and meta-search websites are inertial in the face of innovation. This is why we have decided to put big data and persoanlization at the core of Halfway App. Consumers will continue to pour data onto the web at a rapid pace creating more space for a product like Halfway App to cater search results personalized to each traveler.
Halfway App smartly curates results like destinations, flights, hotels and activities for personal data points, social activities, location and past behaviours.
Too much options, too much places – at Halfway we are crafting curated experiences – we drill down to the essence, providing tailored results.
Personalization within travel begins with understanding traveler behaviour and predicting what they might need even before they begin the booking process. When searching for travels online, we expect to instantly get results specifically around what we want. This is when Halfway App works as an inspirational travel tool offering truly unique travel destinations that match user’s interests and flight connections that are within a set budget. For now, delivering a personalised experience has been a niche pursued only by personal travel agents, but with new, disruptive solutions like Halfway App it is becoming a concept that redefines traditional travel products and services, bringing the future of travel to the present.