The Connected Traveler
The rapid development in technology and connectivity greatly improves the experience for business and leisure travelers. Travelers become more tech savvy and eager to introduce various digital solutions at every step of their travel. For these savvy
The rapid development in technology and connectivity greatly improves the experience for business and leisure travelers. Travelers become more tech savvy and eager to introduce various digital solutions at every step of their travel. For these savvy travelers, technology is not just about the capabilities that it provides, but about being connected and conveniently accessing all kinds of information. The emergence of the connected traveler is changing the face of e-travel – for consumers themselves, tech providers, airlines and hospitality suppliers and everyone else involved in the tourism industry.
We have become a society of always connected travelers. The impact of mobile technology on our behaviour is undeniable and ever-present. Online bookings, free Wi-Fi on your flight, snapchatting each and every experience, posting photos on Instgram (either with a filter or a #nofilter hashtag), checking in on Facebook, reviewing on TripAdvisor, sharing updates on Twitter… The list is a neverending story. And it’s not just the social media we are so connected to. We tend to use online services at every step of our travel. Plus we are surrounded by smart cities and Internet of Things almost wherever we travel. All these innovations in technology and their usage within travel industry create innovations in customer service and satisfaction by providing a seamless, convenient and connected experience.
It is the key point for new travel companies to take advantage of this constant connectivity to drive the best overall experience to each traveler and create engaged travelers who will be loyal to their offer and brand.
The future e-travel market will be won not just by leveraging travel tech but by delivering a personalised, contextual experience for the always connected customer – something we are doing here at Halfway. You can read more about how big data is impacting travel here.